Lalo - Baby and Toddler Product Brand

56% Organic Traffic Increase with Full SEO Strategy

The Results

56%

increase in organic traffic

105%

increase in non-branded clicks

34%

increase in non-branded impressions

42%

increase in referring pages

26%

increase in referring domains

21%

increase in organic keywords

Challenge

Breaking through a competitive market to establish a unique presence.

Goal

Boost sales and enhance online visibility for baby and toddler products.

Strategy

Addressed critical site issues, pinpointed high-impact keywords for content direction, and implemented earned link building strategies.

The Story

Background

Lalo creates premium baby and toddler products that are safe, non-toxic, and beautifully designed. Their dedication to quality has earned them recognition, including awards from Good Housekeeping.

The Challenge

Lalo needed help standing out in the competitive baby and toddler market. Their goal was to increase brand visibility and ultimately drive more purchases and revenue.

Our Solution

Galactic Fed kicked off Lalo’s SEO strategy by conducting keyword research to identify high-performing terms like “baby shower food ideas” and “baby announcement ideas.” We created SEO-optimized content that led to a 21% increase in organic keywords. At the same time, we performed a technical SEO audit to uncover and fix website issues. Additionally, we implemented an earned link building strategy, enhancing authority and traffic. These combined efforts resulted in a 105% increase in clicks, a 34% rise in impressions, and a 56% boost in organic traffic, significantly improving Lalo’s online visibility.

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