42% Increase in Conversion Rate with Google UAC, Google Search, and Apple Search Ads

Galactic Fed created a comprehensive marketing strategy that focused on optimizing and expanding the client’s digital ad campaigns across multiple channels, all while aiming to reduce costs and increase conversions.

 

Google UAC

We focused on improving ad creatives, testing different variations, and using the best-performing ads in ongoing campaigns. This helped us scale ad spend by 68%, reduce the cost of acquiring a customer by 11%, and increase conversion rates by 42%. We also made small adjustments to bids to keep performance steady and effective.

 

Google Search & Display

We ran a variety of search campaigns to drive traffic to the new website, which helped us reach a broader audience and test which keywords and ads worked best. This led to a conversion rate of 16% and a click-through rate of 7%, all while keeping costs down. We also used display ads to re-engage potential customers, and these efforts performed as well as our search campaigns, proving that both channels are key for long-term growth.

 

Apple Search Ads (ASA)

We restructured the Apple Search Ads campaigns to focus on different customer segments, which allowed us to target the right users and reduce costs by 50% for some of the most valuable groups. Our strategy helped us find better-performing keywords and optimize our ad spend for even greater efficiency.

 

By carefully monitoring and adjusting our campaigns, we ensured steady growth while keeping costs in check. This approach led to a successful partnership, and the client decided to continue working with us long-term, extending the engagement beyond the initial scope.