Payment 1 - Financial Services Brand
Content Strategy
enhanced engagement
Community Building
established stronger connection with users
Social Media Makeover
improved the visual appeal and engagement
Branding and Design
strengthened the brand's market presence
Low engagement and outdated social media presence.
Increase organic engagement and attract new followers to help enhance online visibility and brand identity.
Revamped social media with updated visuals and a targeted content strategy to enhance audience engagement.
Payment 1 is a trusted loan company in Texas and New Mexico specializing in personal loans, auto loans, and tax refund advances. They also allow customers to get loans online without ever having to go into a physical branch.
Payment 1 had inactive social media channels and outdated visuals that no longer aligned with their brand identity, leading to missed opportunities in client engagement and education.
Galactic Fed refreshed Payment 1’s social presence on Instagram and Facebook by redesigning banners, post templates, and Highlights icons. We created a new content strategy focused on fun, engaging, and educational posts. Through consistent testing of post formats, hashtags, and scheduling, Payment 1 saw an increase in organic engagement from existing followers, with ongoing month-over-month growth.
Company
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