Background
Fairmarkit is an autonomous sourcing platform that helps enterprises like Walgreens, Nestlé, Boeing, and BP streamline procurement with data-driven automation. Recognized as one of America’s fastest-growing private companies (Inc. 5000) and a Gold Stevie Award winner, Fairmarkit has also been named to Forbes’ list of America’s Best Startup Employers. Their technology optimizes purchasing by increasing competition, reducing costs, and improving efficiency for businesses worldwide.
The Challenge
Fairmarkit had limited reach, making it difficult for potential clients to find them. They needed a scalable strategy to drive more traffic and increase demo requests efficiently. They partnered with Galactic Fed to find multiple ways to attract and convert high-intent prospects.
