meez - Recipe Management Software

2.5x Increase in Users Through Google Ads Strategy

The Results

2.5x

increase in users (culinary professionals)

174%

increase in trial conversions

123%

increase in conversions (free trials and demos)

36%

decrease in cost per conversion

Challenge

Low trial signups and difficulty reaching professional chefs and target market.

Goal

Increase trial signups and demo bookings to support growth.

Strategy

Develop a targeted marketing strategy that includes optimizing keywords, exploring new markets, and refining campaign structures.

Liz Van Hoose

Senior Marketing Manager, Content & Brand

Consistent communication, easy to work with, willing to collaborate on ideas. You know what you are doing and it shows in our results!

The Story

Background

meez revolutionizes the culinary industry by ensuring consistency in production, reducing food waste, and fostering customer loyalty through its reliable recipe management platform. Founded by a professional chef, meez streamlines operations and eliminates the challenges of fluctuating production.

The Challenge

meez aimed to enhance its brand visibility and attract more professional chefs. They wanted to boost trial signups and demo bookings while adapting to evolving goals, initially focusing on free trials before shifting towards high-touch demos.

Our Solution

Galactic Fed developed a targeted marketing strategy that included optimizing keyword themes, such as menu costing, and exploring new markets like Canada. We implemented various tactics, including landing page experiments, strategic budget allocations, and demographic segmentation. By refining campaign structures and introducing new campaign types like Broad Match, we increased qualified demo bookings and maintained a steady influx of free trial signups, ultimately supporting meez in achieving its marketing goals.

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Paid Media B2B Mature Revenue Increase

2.5x Increase in Users Through Google Ads Strategy