meez - Recipe Management Software

33% Increase in Engaged Organic Sessions with Full SEO Strategy

The Results

33%

increase in engaged organic sessions

37%

increase in non-branded impressions

20%

increase in referring domains

+9

domain rating (from DR 29 to 38 in 6 months)

11%

increase in organic keywords

Challenge

Low brand visibility due to limited online footprint in the competitive restaurant technology market.

Goal

Enhance brand recognition to attract more professional chefs and increase organic traffic.

Strategy

Implemented a comprehensive SEO strategy that included keyword research, site audits for optimal user experience, and an earned link-building campaign to establish credibility within the food industry.

The Story

Background

meez revolutionizes the culinary industry by ensuring consistency in production, reducing food waste, and fostering customer loyalty through its reliable recipe management platform. Founded by a professional chef, meez streamlines operations and eliminates the challenges of fluctuating production.

The Challenge

meez aimed to enhance its brand visibility and attract more professional chefs. They needed assistance in establishing stronger brand awareness, which included increasing organic traffic and site authority to ultimately boost revenue.

Our Solution

Galactic Fed implemented a comprehensive SEO strategy aimed at increasing visits to meez’s website. We conducted extensive keyword research to identify high-impact opportunities for content creation, focusing on relevant keywords with high search volume. Our Google Best Practices SEO site audit ensured the website’s technical performance enhanced user experience.

Additionally, we launched an earned link-building strategy, connecting with reputable websites in the restaurant and food industry to secure high-quality backlinks that showcased meez’s expertise. This enhanced their online authority, leading to a 9-point increase in the site’s domain rating (DR).

Overall, the SEO strategy resulted in a 37% increase in impressions and a 33% increase in engaged organic sessions, indicating greater brand visibility and user engagement.

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