Nightfall - Data Loss Prevention Platform

372% Increase in Organic Traffic with SEO Strategy

The Results

372%

increase in organic traffic

146%

increase in clicks

190%

increase in impressions

165%

increase in page one rankings

71%

increase referring domains

10-point

increase in domain rating

Challenge

Limited search rankings and low website traffic, making it harder for potential customers to discover Nightfall.

Goal

Improve search visibility, rank for relevant keywords, and bring more traffic to the website.

Strategy

Focused on key clusters like data security, data loss prevention, and compliance checklists. Optimized content, built backlinks, and resolved technical SEO issues.

The Story

Background

Nightfall AI is a leading cloud-native data protection platform that helps businesses secure sensitive information across apps like Slack, GitHub, and AWS. Using AI-driven detection, it prevents data leaks and ensures compliance without disrupting workflows. Trusted by startups and Fortune 500 companies, Nightfall AI has won multiple awards, including Best Data Security Solution and Best Insider Threat Solution in 2024.

The Challenge

Nightfall AI wanted to improve its online visibility and attract more visitors to its site. They wanted to appear in search results for key industry terms and provide solutions to businesses looking for data security. To achieve this, they partnered with Galactic Fed to build a strong SEO foundation, enhance their content strategy, and improve site performance.

Our Solution

Galactic Fed focused on improving Nightfall AI’s search presence by targeting key clusters like data security, data loss prevention, and compliance checklists. We researched high-impact keywords, optimized existing content, and created new blog articles to attract the right audience.

To boost credibility, we built strong backlinks from relevant tech and business sites. We also fixed technical SEO issues to improve site speed and user experience. As a result, Nightfall saw a 372% increase in organic traffic, a 207% boost in keyword rankings, and more page-one rankings for important search terms.

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