Background
ONYX Motors is a leading electric bike brand known for its high-performance, retro-inspired motorbikes that combine speed, power, and nostalgia. Designed for both adventure and everyday commuting, ONYX bikes are built to last and easy to ride. They were named as the Best Moped Company at the Rider’s Choice Awards, setting new standards in electric mobility.
The Challenge
ONYX wanted to reduce the impact of seasonality on sales outside their peak months and continue generating revenue year-round. They partnered with Galactic Fed to scale sales through paid ads while maintaining a high ROAS despite the longer sales cycle of their high-ticket products.
