Payment 1 - Financial Services Brand

Increased Organic Followers and Engagement Growth After Social Media Makeover

The Results

Content Strategy

enhanced engagement

Community Building

established stronger connection with users

Social Media Makeover

improved the visual appeal and engagement

Branding and Design

strengthened the brand's market presence

Challenge

Low engagement and outdated social media presence.

Goal

Increase organic engagement and attract new followers to help enhance online visibility and brand identity.

Strategy

Revamped social media with updated visuals and a targeted content strategy to enhance audience engagement.

The Story

Background

Payment 1 is a trusted loan company in Texas and New Mexico specializing in personal loans, auto loans, and tax refund advances. They also allow customers to get loans online without ever having to go into a physical branch.

The Challenge

Payment 1 had inactive social media channels and outdated visuals that no longer aligned with their brand identity, leading to missed opportunities in client engagement and education.

Our Solution

Galactic Fed refreshed Payment 1’s social presence on Instagram and Facebook by redesigning banners, post templates, and Highlights icons. We created a new content strategy focused on fun, engaging, and educational posts. Through consistent testing of post formats, hashtags, and scheduling, Payment 1 saw an increase in organic engagement from existing followers, with ongoing month-over-month growth.