Background
Our client provides a platform that helps individuals improve their health by offering personalized insights based on real-time data. By using advanced technology, the platform allows users to understand how their bodies respond to daily habits like diet and lifestyle choices. The goal is to empower users with the knowledge they need to make informed decisions and optimize their overall well-being. This data-driven approach has quickly gained trust, becoming a go-to solution for those looking to take control of their health and live better.
The Challenge
The client’s main goal was to lower Customer Acquisition Cost (CAC) to boost overall revenue and scale their business. However, they had limited bandwidth for testing and had not conducted prior testing with landing page and ad copy relevance, which meant missed opportunities for optimization and learning. They needed help from Galactic Fed for a hands-on, impactful approach to drive efficiency and get results from their paid campaigns.
