Iron Box specializes in hard-to-find and customized power, rack, and data infrastructure products. They design and manufacture power cords with locking connectors, which offer a secure and reliable connection for high-power equipment and machinery.
Relying on Amazon as one of the sales channels, Iron Box was looking to strengthen their presence there and trusted Galactic Fed, a verified Amazon Ads partner, to gear them up for success.
The Strategy
The initial strategy focused on Amazon Ads to promote existing listings. However, the Galactic Fed team noticed that the campaigns weren’t fully utilizing the allocated budget, resulting in limited reach and underperforming clicks. The team experimented with various campaign types, including display, store, remarketing, and keywords, but few of them yielded any profitable results.
After careful consideration, the team recommended Iron Box to pivot to SEO instead to optimize budget and performance. The strategy included new A+ content creation as well as PDP (product description page) assets refresh -titles, descriptions, images. This approach aimed to improve user experience, boost conversion rates, and increase competitiveness by ranking better on Amazon search.
The Success
The strategic shift proved to be extremely successful and brought significant revenue and product reach increase to Iron Box selected offerings.
