Background
Prepaid2Cash is a highly innovative mobile app that allows consumers to quickly access their prepaid card and gift card funds. It uniquely provides cash via direct deposit for major prepaid card programs like Visa, MasterCard, American Express, and Discover, transforming the way users manage and utilize their prepaid funds, ensuring convenience and flexibility in their financial transactions.
The Challenge
Prepaid2Cash faced low email marketing performance, leading to low open and click rates, a high unsubscribe rate, and decreased client retention. The lack of an effective email strategy hindered their ability to nurture existing subscribers and engage their audience.