Prepaid2Cash - Cash Conversion App

110% Increase In Open Rate with Email Marketing

The Results

68%

increase in average sequence email open rate

110%

increase in one-off email open rate

38%

all-time high open rate

94%

decrease in bounce rate

24%

increase in clicks

0.6%

average unsubscribe rate

Challenge

Lack of clear and effective email strategy.

Goal

Improve open rate, click rate, and reduce unsubscribes.

Strategy

Implemented A/B testing, personalized content, and strategic email sequences to enhance performance.

Roger Brown

Director of Marketing

Since we’ve been partnered with Galactic Fed, we’ve seen a huge improvement in all our email marketing efforts. Galactic Fed continues to be a great resource as they fully understand our business model and offer amazing ideas for continuous growth.

The Story

Background

Prepaid2Cash is a highly innovative mobile app that allows consumers to quickly access their prepaid card and gift card funds. It uniquely provides cash via direct deposit for major prepaid card programs like Visa, MasterCard, American Express, and Discover, transforming the way users manage and utilize their prepaid funds, ensuring convenience and flexibility in their financial transactions.

The Challenge

Prepaid2Cash faced low email marketing performance, leading to low open and click rates, a high unsubscribe rate, and decreased client retention. The lack of an effective email strategy hindered their ability to nurture existing subscribers and engage their audience.

Our Solution

Galactic Fed started with a comprehensive audit of Prepaid2Cash’s email marketing efforts and initiated several strategic initiatives. These included A/B testing to optimize messaging, crafting compelling copy through storytelling, utilizing eye-catching designs with clear CTAs, and personalizing email content. A double-opt-in feature was introduced to enhance deliverability, and an IP warming campaign was launched to improve sender reputation. Additionally, a welcome sequence for new subscribers and a re-engagement sequence for inactive users were established. Regular list cleanups ensured optimal deliverability, while interactive content like quizzes helped boost engagement and gather insights about the audience.

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110% Increase In Open Rate with Email Marketing