Recapped - Collaboration and Deal Management Platform

82% Increase in Leads with Multichannel Paid Ads Strategy

The Results

82%

increase in leads

78%

increase in lead to qualified lead conversion rate

106%

increase in clicks

86%

increase in impressions

Challenge

Low number of qualified leads slowing down sales and revenue.

Goal

Generate more leads, improve lead quality, accelerate sales cycles, and increase revenue.

Strategy

Implemented a multichannel paid ads approach across LinkedIn, Google, and Facebook to target, engage, and convert the right audience.

The Story

Background

Recapped makes it easier for sales teams and clients to stay on the same page. It’s a collaboration and deal management platform that helps streamline complex sales, speed up deal closures, and simplify client onboarding. With shared portals and deal rooms, everyone stays aligned throughout the process. Features like mutual action plans, document sharing, and real-time collaboration make sales smoother and more efficient.

The Challenge

Recapped needed more qualified leads to request demos and convert into customers faster. To improve lead quality and accelerate sales cycles, they partnered with Galactic Fed for a more strategic approach.

Our Solution

Focused on acquiring qualified leads, Galactic Fed implemented a multichannel paid ads strategy:

 

Google Ads Strategy

Since people turn to Google when they’re actively looking for solutions, we focused on keywords that addressed customer pain points. We also ensured Recapped’s brand appeared in key searches, reinforcing awareness and complementing efforts on other platforms.

 

LinkedIn Ads Strategy

We focused on finding and engaging the right decision-makers. We optimized targeting and used a mix of ad formats including message ads, conversion ads, lead gen, and video views to deliver tailored messages at different stages of the buyer’s journey. This approach boosted both brand recognition and conversions.

 

Facebook Ads Strategy

With Facebook’s limited targeting options, our strategy centered on smart remarketing. We re-engaged people who had already visited Recapped’s website, keeping the brand in front of potential customers and driving conversions.

 

Overall, our combined efforts across multiple channels led to higher-quality leads, faster sales cycles, and stronger brand awareness for Recapped.

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