Background
Ruby Love is a leading period apparel brand, empowering people with innovative, leak-proof designs for worry-free protection. They were recognized as the top period swimwear brand by Shape.com and are known for their commitment to comfort, reliability, and sustainability across underwear, swimwear, activewear, and sleepwear.
Ruby Love raised $15 million in funding, with estimated annual revenue of $5M–$10M. Beyond its products, the brand advocates for menstrual health awareness and supports initiatives to provide hygiene products to underserved communities.
The Challenge
Ruby Love wanted to grow their traffic, sales, and conversions but needed a more effective email marketing strategy. They partnered with Galactic Fed to refine their approach and achieve better results.
