Snakes and Lattes - Board Game Bar and Restaurant

214% Increase In Clicks with Full SEO Strategy

The Results

214%

increase in clicks

219%

increase in impressions

30%

increase in organic sessions

25%

increase in engaged organic traffic

28%

increase in referring domains

49%

increase in organic keywords

Challenge

Low online reservations and corporate bookings due to a lack of strong online visibility.

Goal

Increase reservations and private event bookings by enhancing Snake and Latte’s visibility among target audiences.

Strategy

Curated SEO-rich content and launched an earned link-building campaign anchored in a tailored SEO strategy focused on ranking for keyword clusters.

The Story

Background

Snakes & Lattes is a unique board game bar and restaurant with locations in Toronto and the U.S., hosted by passionate Game Experts dedicated to enhancing the guest experience. Each venue boasts an extensive library filled with a diverse range of board games, creating a vibrant atmosphere for casual gamers and socializers alike.

With a full-service restaurant and bar offering delicious food and beverages, Snakes & Lattes provides a complete entertainment experience that encourages social interaction and creativity.

The Challenge

Snakes & Lattes needed support in increasing their online reservations and private/corporate event bookings. They wanted to attract more guests to their locations by increasing their online visibility and ensuring their brand reached those looking for entertainment options seeking social experiences.

Our Solution

Galactic Fed developed a targeted SEO strategy focusing on keywords like board game cafes, budget-friendly activities in Toronto, date ideas, and corporate event planning. This approach included fixing technical issues on the website to enhance user experience, creating content that showcased Snakes & Lattes (such as “Unique Corporate Event Venues in Toronto” and “Chill Anniversary Date Ideas for Laid-Back Lovebirds”), and forming partnerships with lifestyle blogs in Toronto and the U.S. as part of our earned link-building campaign. These efforts combined to create a cohesive SEO strategy that helped Snakes & Lattes rank for key search terms and increase their online visibility, resulting in a 214% increase in clicks and 219% increase in impressions.

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