Software Tech Company - Performance Monitoring Platform

132% Increase in Sign-Ups with a Combined SEO and Google Ads Strategy

The Results

132%

increase in sign-ups

73%

decrease in cost per sign-up

30%

increase in organic traffic

Challenge

Limited organic visibility leading to low traffic and fewer sign-ups.

Goal

Increase organic traffic to attract more visitors and guide them toward sign-ups and demo bookings.

Strategy

Launched a targeted SEO strategy with optimized content and link-building, combined with a refined Google Ads approach for better targeting and higher conversions.

The Story

Background

Our client is a software tech company that enables developer teams to monitor, track, and address performance quality and stability issues across the entire application development lifecycle. 

With more than 25,000 mobile teams relying on the app, they provide in-depth app performance monitoring, crash reporting, and bug reporting all while maintaining the highest security standards

Challenge

Our client wanted to reach more people and improve their organic visibility to potential customers. Beyond just attracting visitors, they aimed to convert them into sign-ups and engaged users. To achieve this, they partnered with Galactic Fed to develop a comprehensive, end-to-end strategy that would drive awareness, traffic, and conversions.

Our Solution

To help our client improve visibility and drive more sign-ups, Galactic Fed implemented a targeted SEO and Google Ads strategy focused on high-intent users.

 

SEO Strategy:

Galactic Fed conducted in-depth keyword research to refine the content strategy, producing new content every month to target key terms and support link-building efforts. Through outreach, we secured high-quality backlinks from relevant tech and mobile-related sites. We also launched a technical SEO audit to resolve issues like page speed, meta descriptions, and schema, improving overall search performance.

 

Google Ads Strategy:

We restructured campaigns with Phrase and Exact Match keywords to improve ad relevance and efficiency. Additionally, we launched new location-based campaigns, optimized ad copy, and strategically allocated budgets to maximize ROI.

 

Through this combined strategy, our client significantly improved search visibility, engagement, and sign-ups.

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