Spot - Communications Platform

50% of the Waitlist Converted into Users Through Email Marketing

The Results

50%

of the wailist converted into users

15%

increase in retention rate

15%

increase in engagement rate

The Story

Background

Spot is a communications platform designed to help tech companies foster a culture of walking meetings, improving wellness, productivity, and employee satisfaction. By enabling professionals to take meetings on the move, Spot promotes engagement, creativity, and a healthier work-life balance.

Challenge

Spot wanted to grow its user base and increase revenue by improving engagement and retention. They partnered with Galactic Fed to enhance their email marketing strategy, aiming to increase subscribers and drive conversions.

Our Solution

Galactic Fed refined Spot’s weekly email campaigns by optimizing copy, adding clear calls to action, and testing send times to maximize engagement. We introduced multiple touchpoints to enhance the user experience, launching an email series that included “Meet the CEO,” “How to Use Spot,” and “How to Create Your First Walking Meeting.” By continuously testing subject lines, content, and timing, we improved open rates, click-through rates, and conversions, successfully turning 50% of the waitlist into active users.

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SEO B2B

50% of the Waitlist Converted into Users Through Email Marketing

The Results

The Story

Background

Challenge

Our Solution

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