Supergreat - Beauty Community App

201% Increase in App Installs and 183% Increase in Organic Traffic with Multichannel Paid Ads and SEO

The Results

201%

increase in app installs with Meta Ads

93%

increase in app installs with TikTok Ads

183%

increase in organic traffic with SEO

30%

decrease in cost-per-install with Meta Ads

45%

decrease in cost-per-install with TikTok Ads

115%

increase in non-branded clicks

Challenge

Limited visibility and lack of clear conversion paths to turn users into active shoppers and drive in-app purchases.

Goal

Increase app installs and optimize conversion strategies to boost in-app purchases and overall revenue.

Strategy

Launched Meta and TikTok ads for creative and audience testing, optimized campaign structures, and refined geo-targeting. Implemented SEO tactics, including content creation, link building, and site audits, to enhance organic visibility.

The Story

Background

Supergreat is a beauty community built by real people who love sharing their favorite products. Users can post reviews, ask questions, and even host live shows. With over a million reviews covering 250,000+ products, it’s a go-to platform for discovering beauty must-haves. The app also features Supercoins, an in-app currency users can earn and redeem for products.

Challenge

Supergreat wanted to get more people to download the app, so they needed to be easily found and visible in search. As the platform grew, the focus shifted to turning those users into shoppers and increasing in-app purchases to drive overall revenue. They partnered with Galactic Fed to develop a strategy that would boost both app installs and conversions, ensuring long-term growth.

Our Solution

To help Supergreat grow, we focused on a multichannel approach across Meta, TikTok, and SEO.

 

Meta Ads Strategy

Supergreat initially ran campaigns on Meta, TikTok, and Snapchat but quickly dropped Snapchat due to poor performance. Meta, however, proved to be a strong channel. Our strategy focused on intensive creative testing that included refining visuals, messaging, and placements (Feed vs. Reels vs. Stories). We also optimized audience targeting, identified high-performing geos (US vs. Canada), and tested different campaign structures to improve efficiency. While app installs remained a key goal, we shifted more focus toward driving in-app purchases to maximize revenue. This approach led to a 201% increase in app installs and a 30% decrease in cost-per-install (CPI) on Meta Ads.

 

TikTok Ads Strategy

TikTok followed a similar strategy but with platform-specific adjustments. Since TikTok thrives on fresh, engaging content, we extensively tested video creatives, ad copy, and different ad formats, including built ads, Spark ads from the Supergreat account, and Spark ads from creator accounts. Through these tests, we identified winning creatives and optimized audience targeting beyond TikTok’s initial recommendations. Despite early fluctuations in cost-per-install (CPI), we successfully stabilized an average CPI of under $4, leading to a 93% increase in app installs and a 45% decrease in CPI.

 

SEO Strategy

To boost organic visibility, we provided Supergreat with a comprehensive SEO strategy, including quarterly keyword research, content creation, link building, and regular site audits. We optimized existing content, resolved technical issues, and built high-quality backlinks to improve search rankings and drive long-term growth. As a result, Supergreat saw a 183% increase in organic traffic and a 115% increase in non-branded clicks.

 

With this multichannel approach, Supergreat successfully scaled its platform, increasing app installs, engagement, and in-app purchases, all while lowering acquisition costs and improving overall revenue.

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