Vitally - B2B SaaS Customer Success Platform

58% Increase in Organic Traffic with SEO Strategy

The Results

58%

increase in organic traffic

38%

increase in all user organic sessions

335%

increase in non-branded clicks

114%

increase in non-branded impressions

38%

increase in referring domains

13%

increase in organic keywords ranking in top 100

Challenge

Low search visibility made it harder for potential customers to find Vitally.

Goal

Increase organic traffic, improve search rankings, and attract more qualified leads.

Strategy

Conducted in-depth keyword research, optimized existing pages, created high-quality content, and built strong backlinks to boost Vitally’s SEO performance.

The Story

Background

Vitally is a customer success platform built for B2B SaaS companies. It helps businesses improve customer experience, reduce churn, and drive growth by bringing all customer data into one place. With Vitally, teams get a complete view of key metrics, set up health scores and alerts, and automate workflows to save time.

Vitally has been ranked G2’s #1 Customer Success Platform for Best Results for three straight quarters, including Winter 2024. The company has also seen rapid growth, nearly quadrupling its annual revenue and doubling its customer base.

Challenge

Vitally wanted to grow its reach and make it easier for potential customers to find them online. To do this, they needed to strengthen their search presence and drive more qualified traffic to their site. They partnered with Galactic Fed to develop a tailored SEO strategy focused on increasing visibility, improving rankings on search engines, and attracting more visitors.

Our Solution

Galactic Fed started with deep keyword research, focusing on customer success, reducing churn, and improving the customer journey. We looked at search trends, competitor strategies, and what Vitally’s audience was searching for to find the best keywords and build a solid content plan.

To boost visibility, we optimized existing web pages and created new content that aligned with what people were looking for. We also launched a targeted link-building campaign, securing guest posts on well-known HR and tech sites to strengthen Vitally’s authority.

On the technical side, we ran a full SEO audit to find and fix site issues, prioritizing updates that would improve performance. We also worked on off-page SEO, refining meta descriptions to increase clicks and make Vitally more visible in search results.

Learn more

SEO B2B

58% Increase in Organic Traffic with SEO Strategy

The Results

Challenge

Goal

Strategy

The Story

Background

Challenge

Our Solution

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