Background
Webgility is trusted by over 5,000 businesses to simplify their ecommerce operations by seamlessly connecting online sales channels with no IT support or coding required. It consolidates data from multiple systems, allowing business owners to focus on growth and customer engagement instead of manual processes.
Webgility has also received multiple awards, including “Ecommerce Automation Solution of the Year” at the 2023 RetailTech Breakthrough Awards and recognition from G2 in their 2022 Best Software and Spring Awards.
The Challenge
Webgility needed to increase engagement and drive more clicks to their website to attract potential prospects. To achieve this, several issues needed to be addressed, including duplicate content, inconsistent voice and tone, long URLs, and mismatched internal anchor text.