Organic Social Specialist

Note: this is an on-demand, hourly position. The organic social media specialist is responsible for planning, creating, and publishing content to organic social media pages on Facebook, Instagram, and TikTok.

• Provide an audit of client’s existing social platforms and make recommendations regarding strategy and their overall online footprint (bio, links, highlights, usernames, hashtags, etc.)
• Develop a custom strategy based upon the client’s current goals and effectively plan out content pillars and all organic social media posts on a monthly basis
• Effectively write copy for captions (in English) that match the brand’s voice to educate the customer, generate engagement and encourage community
• Provide detailed design notes to a graphic designer for complex designs, and be able to execute simplistic designs themselves using Canva or Photoshop, etc. using the appropriate sizes and file types for the chosen platform
• Schedule and plan feed posts, stories, and reels in Meta Business Suite
• Design Reels and TikToks in-app and maximize features available
• Actively monitor online trends / new features / changes to the algorithm / social media best practices in order to provide our clients with up-to-date knowledge in an ever-changing digital landscape
• Actively community manage multiple profiles including but not limited to: responding to comments and DMs, story reshares, checking for tags, checking relevant hashtags as well as engage with relevant content and client’s target demographic
• Effectively multi-task in order to keep up with competing deadlines and multiple ongoing projects simultaneously while collaborating with a team