Garbo is a new kind of online consumer background check application. They help people to identify red flags, including having a history of harm, through custom technology, tools, and educational resources.
Looking to increase their new account creations and email sign-ups, Garbo reached out to Galactic Fed for help with Google Ads.
The Strategy
The Google Ads strategy focused on three key goals: Building the brand’s name, improving the client’s competitiveness, and getting more traffic from non-branded queries.
Galactic Fed’s team recommended targeting audiences from specific segments that have shown interest or affinity to the products and services similar to Garbo’s. This approach helped to capture users more likely to convert on the website.
The team continuously tweaked the keywords campaigns targeted to ensure optimal results. This included keeping a growing list of negative keywords that helped to narrow down targeting for best performance.
The Success
The strategy developed and implemented by Galactic Fed helped Garbo significantly improved their conversions and grow the customer base.
