Cooleaf

80% Increase In Organic Traffic With SEO Strategy For B2B HR SaaS Client

The Results

125%

increase in clicks (non-branded)

29%

increase in impressions (non-branded)

80%

increase in organic sessions

190%

increase in keywords ranking in top 10 of SERP

74%

increase in organic traffic value

Challenge

Limited organic visibility due to a low number of high-ranking keywords, resulting in minimal site visits.

Goal

To increase organic website traffic and enhance their overall brand presence.

Strategy

Identified high-impact keywords with substantial search potential to guide content, coupled with link building

Melissa Perry

Marketing Director

Galactic Fed’s efforts have resulted in a remarkable 168% increase in organic traffic and a significant 73% improvement in keyword rankings. They consistently exceed expectations and provide invaluable support in driving Cooleaf’s growth. Their expertise in SEO and content strategy is impressive.

Background

Cooleaf is an award-winning HR SaaS platform dedicated to enhancing engagement, retention, and company culture. They have recently been acquired by ITA Group, a global leader in employee engagement solutions. This acquisition integrates Cooleaf’s innovative platform with ITA’s employee experience programs, helping companies improve engagement and build a more connected culture. This combined solution offers advanced features, robust functionality, and strategic insights to support all employee programs seamlessly.

The Challenge

Cooleaf aimed to improve its organic search traffic by ranking higher for high-intent keywords related to employee engagement, such as employee retention, remote team onboarding, and fostering a positive company culture. They also sought to expand their brand awareness and establish themselves as a recognized leader in the employee engagement space. Ultimately, their goal was to grow appointments and revenue through increased website traffic and higher brand visibility.

Our Solution

Cooleaf teamed up with Galactic Fed to improve its SEO strategy, aiming to boost organic keyword rankings and visibility. We started with keyword research focused on employee appreciation, engagement, and motivation. Then, we launched link-building campaigns, partnering with business sites discussing HR, work, and productivity topics, and offering Cooleaf’s useful content to serve as reference in their blogs, white papers, or other informational content. This positioned Cooleaf as a trusted resource in employee engagement, enhancing its authority and improving its organic search performance.

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80% Increase In Organic Traffic With SEO Strategy For B2B HR SaaS Client