meez revolutionizes the culinary industry by ensuring consistency in production, reducing food waste, and fostering customer loyalty through its reliable recipe management platform. Founded by a professional chef, meez streamlines operations and eliminates the challenges of fluctuating production.
Having seen SEO success with Galactic Fed in the past, meez also trusted the team to take over their paid media strategy to enhance brand visibility, attract additional chefs, and boost trial signups and demo bookings.
The Strategy
Before starting with Galactic Fed, meez opted for a multi-platform strategy that included Meta, Reddit, and TikTok ads.
Upon reviewing the client’s goals and requirements, Galactic Fed recommended focusing efforts and budget on Google Ads. This channel is most suitable for experimenting with and targeting various landing pages and generating cost-efficient leads.
The Paid Media team built a comprehensive approach that included extensive campaign structure and bid strategies tests, strategic budget allocation, and exploration of additional campaign types like Broad Match and MenuCosting.
The key to successful campaigns was a custom approach to targeting. Galactic Fed advised using location segmentation and demographic narrowing as well as exploring new markets, such as Canada, which accelerated the user base growth rate.
Galactic Fed also addressed several challenges for the client. For example, they enhanced the generation of qualified demo bookings while ensuring a consistent influx of free trial signups. Additionally, the team facilitated the client’s adaptability to evolving goals, initially emphasizing free trials, later transitioning to a focus on demos, and ultimately prioritizing high-ticket demos.
The Success
For almost two years, Galactic Fed has been delivering consistent results, adapting to the client’s changing goals and helping them reach every one of them. The bespoke approach developed and executed by Galactic Fed’s Google Ads experts contributed to an incredible meez user base growth as well as a substantial decrease in cost per conversion.
