The Galactic
Marketing Brain

We track all of the trends, insights, and news you need to stay light years ahead in the growth marketing universe

Digital Marketing

Video Content Marketing: Should You Include It in Your Strategy?

Video content marketing is a fan favorite among consumers, marketers, and even business leaders, making it a great tool regardless of whether you are in the business-to-consumer (B2C) or business-to-business (B2B) space. The question is, should you jump on the video content marketing bandwagon? Absolutely!

10 min read

Digital Marketing

Why Does Green Marketing Resonate With Customers So Much?

The global green marketing market is projected to experience a compound annual growth rate (CAGR) of 3.58% between 2021 and 2027. This indicates that businesses and more importantly, consumers find green marketing appealing. But what is green marketing and its importance to your brand?

10 min read

Artificial Intelligence

Understanding Google Generative AI and Its Applications

What does Google generative AI do exactly? Google has launched Bard, a conversational generative AI chatbot much like ChatGPT. The tech behemoth has also released Google Search Generative Experience (SGE), an AI-based search engine. Here’s what you need to know.

10 min read

Galactic Fed Marketing Lab: Slow Site Speed Culprits, Programmatic SEO Pros and Cons, Email Marketing Metrics, and more

In this issue, we talk about programmatic SEO, lesser-known email marketing metrics, slow website speed reasons, and whether demand generation and growth marketing are the same.

0 min read

Galactic Fed Marketing Lab: Meta Verified, Google Probationary Period, Why ChatGPT is Getting Dumber, and more

In this issue, we talk about Google's new probationary period for advertisers, what's going on with ChatGPT performance, why you should opt for .webP images, Meta Verified for Business, and sourcing UGS to connect with Gen Z.

0 min read

Digital Marketing

12 Digital Marketing and Fundraising Strategies for Nonprofits

With just a little planning and knowledge, your nonprofit can benefit from the best digital marketing and online fundraising ideas. The digital world has made it easier for any nonprofit to raise awareness about the organization and its cause, engage the community for donations, or promote volunteer opportunities.

10 min read

Mobile-First Indexing: Understanding What It Is and How It Works

Concerning search engine optimization (SEO), mobile-first indexing won’t cause much of an issue, but if yours doesn’t already have a mobile-friendly website, you may see negative effects on your SEO. Let’s break down how mobile-first indexing operates and how you can ensure your website gets to the top of the search results page.

21 min read