The Galactic
Marketing Brain

We track all of the trends, insights, and news you need to stay light years ahead in the growth marketing universe

Digital Marketing

The Role of Corporate Social Responsibility in Marketing

Corporate social responsibility and marketing go hand in hand. We’ll break down marketing ethics and corporate social responsibility and explain how your business can benefit from it, from improved brand image and SEO to increased visibility and, therefore, sales.

10 min read

SEO for Non-Profits: How to Boost Your Organization’s Visibility

As the owner of a not-for-profit organization, you want to boost your organization’s online visibility while maximizing your savings. There are many strategies to consider and a few tried-and-true techniques can help boost your non-profit’s SEO. Let’s break them down.

10 min read

Artificial Intelligence

How to Use AI in SEO To Supercharge Your Strategy

Using AI in SEO can help improve your brand’s online presence without taking too much time and effort. AI is useful in boosting your SEO, but it can be intimidating if you haven’t used it before. Let’s break down the various types of artificial intelligence software available and how they can help take your brand to the next level.

10 min read

Responsive Search Ads: Tips and Best Practices

RSAs are the default ad type in Google when creating ads for search campaigns. With that said, let’s break down exactly what responsive search ads are, how they can benefit your business, and how you can use them to their full potential to, in turn, reap the reward of increased customer engagement.

21 min read

Galactic Fed Marketing Lab: X (Twitter) Saga, Goodbye Chrome Cookies, TikTok Organic Tips, and more

In this issue, we talk about Twitter becoming X, Chrome beginning to deprecate cookies, SEO blog posting frequency, discrepancies in data tools, and tried-and-tested TikTok strategies.

0 min read

What Is a Dynamic Search Ad?

Dynamic Search Ads campaigns can positively affect your business’s SEO, but only if executed properly. This article will take a closer look at dynamic search ads, how to set them up, and whether they’re the optimal choice for your company’s marketing strategy.

21 min read

Artificial Intelligence

AI Social Media Influencer: A Smart Marketing Move?

Can leveraging AI and social media together create even more marketing success? If this is what has been on your mind lately, keep reading to learn how marketers are navigating the success and challenges of AI-driven social media influence.

10 min read

Leveraging Predictive Analytics to Optimize Marketing Campaigns: Driving Conversion Rates and ROI

Learn what predictive analytics is all about, how marketers are using it to drive ROI, the steps you need to take to apply predictive analytics to your own campaigns, and the tools you can use to automate all of it.

10 min read