The Galactic
Marketing Brain

We track all of the trends, insights, and news you need to stay light years ahead in the growth marketing universe

A Marketer’s Guide to Programmatic Advertising

Part of expanding your brand involves embracing automation to save time without sacrificing quality — and that’s where programmatic advertising enters the scene. Join us as we break down everything you need to know about programmatic advertising and how we can help you use it to its full potential.

21 min read

Galactic Fed Marketing Lab: AI FOMO, Backlink Quality vs Quantity, Ads for Idea Validation, and more

In this issue, we talk about AI-induced FOMO, smart email campaigns subscribers want to open, using ads for market research, and whether or not you should be on Threads.

0 min read

Digital Marketing

Omni-Channel Marketing Strategies: Building Seamless Customer Journeys

It takes effort to lead a prospect all the way through the customer journey to become an actual revenue-generating client. If you’re struggling with this process, you should consider implementing omni-channel marketing strategies. These methods can make it much easier to attract and encourage buyers through the customer journey.

10 min read

Artificial Intelligence

Emerging SEO Strategies: Leveraging AI and Machine Learning for Enhanced Search Engine Visibility

There’s been a lot of talk surrounding the development of AI tools designed to reduce employee workload and improve the customer experience. However, few marketers discuss how it will impact existing SEO practices. In this article, we’ll discuss emerging SEO strategies and how you can lean on AI and machine learning to implement them.

10 min read

Digital Marketing

AI-Powered Chatbots: Revolutionizing Customer Service Experience

AI-powered chatbots, including ChatGPT, Bard, and Ernie, have attracted a lot of attention over the past year. What does the release of all these chatbots mean for the future of customer service? In this article, we’ll look at the potential uses of AI-powered chatbots, especially among organizations that use them to interact with their client base.

10 min read

Digital Marketing

Marketing Automation for Scalable Growth: Streamlining Campaigns and Nurturing Customer Relationships

Marketing automation tools make it easier to understand your client’s needs and form stronger relationships with them. As a result, you no longer need to rely exclusively on manual efforts, particularly for repetitive tasks. Instead, you can use automation to streamline your processes and improve the customer experience.

10 min read