We track all of the trends, insights, and news you need to stay light years ahead in the growth marketing universe
Digital Marketing
People are becoming more aware of their impact on the environment and how they can help future generations - 59% of consumers paid more for socially responsible products last year. So, companies need to implement sustainability and eco-friendly marketing strategies to stay abreast of changing trends. In this article, we’ll discuss a few ways to do so.
SEO
The rise of voice assistants like Apple’s Siri and Amazon’s Alexa has been pronounced over the past decade. They can help with a myriad of tasks, like checking the weather, setting timers, and providing directions. While consumers don’t use them as much for internet searches, that’s changing. Here are a few opportunities to consider so your company stays ahead of competitors.
Toolkits
Instagram ads shouldn't feel alien! This toolkit will help you grasp various aspects of running ads on the Meta platform and see your ROAS go up. What's inside: Instagram audit checklist, 7 mini guides, Meta cheat sheet, ads copy template, glossary, and more.
Resources
In this issue, we'll discuss the Meta learning phase, SaaS industry conversion rate benchmarks, SEO audits and website migration, and the effectiveness of the website popups.
In this issue, we talk ChatGPT as the new Google, which social platform you need to have and why you should think twice before running ads on Meta.
We are having micro-moments on daily basis. It's even likely that you having it is what landed you on this page! So, what are micro-moments, and why are they so critical to marketers? In this article, we'll walk you through the key benefits of considering micro-moments in your marketing strategy.
Artificial Intelligence
Over the past few years, the use of AI in marketing has exploded. Using it in your campaigns can help your organization with redundant tasks that a machine can easily handle more effectively than a human. In this guide, we’ll walk you through a few AI marketing examples so you understand how using it can benefit your marketing activities.
Remote Culture
For remote entrepreneurs, each day comes with its set of unique challenges. Dropped calls, lousy Wi-Fi and timezone mix-ups are par for the course. Is it possible to balance running a successful business while traveling the globe? Galactic Fed Co-Founder Zach Boyette proves that yes, that can easily become your reality.
As a business owner, you’ll want to familiarize yourself with a few examples of machine learning in marketing to understand how it can benefit your business. We’ve prepared a list of use cases for machine learning in marketing to guide you through the process.
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