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Social Media Marketing

Ephemeral Content: Understanding What It Means for Marketers

Some things aren’t meant to stand the test of time — especially
when it comes to marketing. Ephemeral content may be fleeting, but it has
proven quite capable of generating buzz for savvy marketers. In this article,
we will define ephemeral content, discuss its benefits, and share proven
strategies to make it work for your business.

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